Disney wants some of Netflix's Asian success
Hong Kong (CNN Business) Disney is coming after Netflix in Asia.
The owner of Disney+ announced a major expansion into Asian content on Thursday, with plans to greenlight more than 50 original titles from the region by 2023.
Disney is commissioning new shows from South Korea, Japan, Australia, Taiwan and Indonesia.
Many of the programs will be presented in local languages, from Bahasa Indonesia to Mandarin.
Netflix NFLX The move comes as fans worldwide continue to buzz over "Squid Game," a South Korean hit fromthat has become the company's top show globally.
The streaming king told CNN Business exclusively this week that it had been viewed by 111 million accounts since its rollout in September, making it the company's "biggest-ever" series launch.
Netflix has been pouring money into original Asian language content, and the streaming service has touted the global success of its Korean and Japanese programs.
It's also had hits with European series, including "Lupin," a French mystery thriller.