EarlyBirds: How Disruptive Tech Can Help Wildlife Conservation

EarlyBirds, based in Australia, is keen to discuss how disruptive technology may help the conservation of wildlife. The company holds the belief that innovative technology may provide solutions to many global issues, including wildlife conservation.

Human activity has been a threat to the planet’s wildlife for a while, as humans have used nature and wildlife for their advantage for centuries. The planet's wildlife has been under threat from various kinds of human activities. This has caused environmental damage, which includes habitat destruction, illegal wildlife trade, the spread of invasive species and diseases and the impact on these interferences on the Earth's climate. However, with advanced and innovative technology, humanity is now working to preserve and rebuild the environment in innovative ways. EarlyBirds is working towards bringing together innovative minds who are redefining the use of technology in conservation efforts.

There is potential for data analytics and technology that plays a significant role in monitoring and responding to global biodiversity loss and climatic changes. Technology is providing an opportunity to monitor and analyze the natural world. Thanks to cost-effective and high-tech sensor production, scientists can now capture more comprehensive and complete data both securely and with greater frequency. Some of the technologies available now, such as drone surveillance, provide a unique opportunity to track wildlife and potential threats (such as poachers). Drone technology allows rangers to access remote locations even when unable to physically deploy a team to that area.

A strength of Artificial Intelligence is its ability to process the vast amounts of information needed to identify and track the illegal wildlife trade. An example of this is a program called AI Guardian, led by the International Fund for Animal Welfare, which can recognize images of illegal wildlife products with 75% accuracy. In 2007, several Chinese internet giants, including Baidu, Alibaba and Tencent, formed an alliance to pool their technology to take action against the illegal wildlife trade online. Cloud technology too may be used in innovative ways to allow organizations spread across the world to share information in seconds, making it easier to pool resources and produce more results in conservation efforts.

Data Analytics works by combining multiple data points and providing the authorities with a single source of truth. Data analytics assists wildlife management and conservation strategies, becoming more efficient while providing greater visibility into a variety of issues. Google's Wildlife Insight Project uses an innovative combination of AI and cloud technology to automatically process images of wildlife and sensor data and then identify animals in images — and remove blank images. This aids policymakers by providing them with accurate and quality insights.

To quote the EarlyBirds founders Kris Poria and Jeff Penrose, “Disruptive technology offers humanity the chance to change the conservation game. For example, Drone surveillance technology to monitor the natural environment, analytics to process the information and inform policy, and cloud technology to eliminate physical and geographical barriers, innovators are beginning to develop the tools needed to make a difference in modern conservation efforts. They are creating solutions that improve outcomes while including a suite of techniques and partnerships to advocate for solutions that make a difference.”

EarlyBirds is a Business to Business platform for tech Innovators and organizations looking for innovations to exchange value early on. They are working towards the creation of an open, global innovation ecosystem by bringing together Subject Matter Expert Consultants, Innovators and Early Adopters organizations.

Penrose says, “Some of the incredible technology invented by startups and scaleups will be highly relevant for building the capabilities that agencies and organisations will need to prepare for, respond to a wide range of wildlife and conservation challenges. If you are a startup or scaleup with innovative ideas and creative solutions to the problem that Australia and, by extension, the whole world faces, we would like to hear from you. You can do this by registering on the EarlyBirds Marketplace and submitted your challenge or listing your innovations. For organisations needing to solve a business challenge, EarlyBirds has over 1.2 million innovations that Organisations can search and discover solutions to solve their business challenges.

The company believes in innovation culture, an aspect which is even more important in 2021, due to the effect the pandemic has had on the economy. A business losing their creativity and innovation to become stagnant is one of the worst situations possible. An Innovation culture is necessary to sustain long term success. EarlyBirds has also pointed out that the best way to come up with breakthrough technologies and improved business models comes from a business having an active innovation culture.

The difficulties companies face when attempting to create or maintain an innovation culture is why EarlyBirds created their Open Innovation Ecosystem. The process is simple but effective, and the company believes that it is the best way to bring together innovators, early adopter businesses and consultants who are experts in a particular field. The company has found that this model often leads to success for the people and companies using EarlyBirds’ services.

Those interested may follow EarlyBirds on LinkedIn or visit their official website for future updates and more information about the services they provide. They can also be contacted via email.


For more information about EarlyBirds, contact the company here:

Mr Kris Poria and Mr Jeff Penrose
+61 401 287 060