How digital technology is reshaping the work of the future, according to Amy Pond of LoveAmyPond
The workforce is no longer restricted to the physical confines and financial limitations of hourly employment. With the recent advancements in technology and the rapid growth of social media platforms, virtually anyone can start a career in the digital space and earn a sizable income as a content creator.
Online content creators have changed the workforce landscape to keep up with the paradigm shift of traditional approaches to digital. Many consider content creation as the beginning of a new era of opportunities, especially for young influencers and creators like Amy Pond of LoveAmyPond.
The Beginnings of LoveAmyPond
Instead of doing traditional office tasks such as answering phones, inputting data, making copies and filing records, tomorrow's workforce will be all about being creative, exploring the world and cooking up content.
An impressive example of this shift is Amy Pond (@loveamypond), an online blogger, streamer, artist and professional cosplayer model who jumped into content creation headfirst after leaving her corporate job. "I can honestly say I have never looked back, and I can't imagine doing anything else," shares Pond.
Content creation can go so many different ways and there's no proven formula on how to be successful. In Pond's case, she was able to build her brand as a full-time content creator through social media platforms, raking in thousands of dollars a month. "I make more working part-time than I did working a 40-hour day job," says Pond.
Experts believe content creators who have put in the hours to build their platforms are already ahead of the game and will continue to increase their revenue since the demand for content will only grow in the next few years. On top of that, as creators build businesses and grow their audience, brands sharing their target audience are eager to partner with them to potentially increase their revenue.
Fringe Benefits of Content Creation
Brands that partner with content creators are known for providing complimentary products and lavish trips to market their products and services, piggybacking on the unique trust built between creators and followers.
Perhaps, the unique advantage of the industry is that it's one of the few inclusive careers accessible to anyone, regardless of professional and educational background. People who want to jumpstart a career in content just need internet access, a social media account and a strong content strategy.
It's little wonder that 86% of the younger generation say they'd be happy to get paid to create online content. Unsurprisingly, marketers and brands are spending billions on those who do.
The lure of the content creation economy is quite hard to resist. Not only does it advertise the potential for a massive following, but creators also get to experience a lavish lifestyle for earning a six-figure salary free from the constraints of a traditional 9-5 job. "I am so lucky to live the life I do. I enjoy my job, I am my own boss, and I only do what makes me happy. How awesome is that," exclaims Pond.
What's next for LoveAmyPond
There's little doubt that content creators have become a powerful force in culture and commerce. Digital marketers and experts believe the creator economy is just starting, and the industry is on the precipice of the next evolution as new platforms are being developed.
While several free social media platforms such as YouTube and Instagram enable creators to earn money by partnering with brands, some creators go down the paid-subscription route, such as Twitch streaming and OnlyFans.
Pond's strategy for her LoveAmyPond brand is to take advantage of the free platforms to keep increasing her online presence. She has close to 100,000 followers on free social media platforms, but she also thinks there's no harm in gunning for paid subscriptions. "I'll be relaunching my Twitch streaming this spring, and my fans are pretty excited about it," reveals Pond.
The creator economy promises those willing to take the time to develop their brand a lavish lifestyle, but it also entails hard work, patience and a willingness to keep changing with the tides. When asked what motivates her to do what she does, Pond shares, "I truly love bringing kindness to the world one smile at a time, and that keeps me going no matter how difficult it becomes."
Learn more about how Amy Pond spreads positivity by following her social accounts.