A Fashion Fairytale: How One Woman Went From Songwriting To Running A Million-Dollar Business
Though more commonly known as an entrepreneur and innovator, Christina Rogers is also a fashion designer and businesswoman from Los Angeles, California. She is the founder and creative director of her fashion label, EASE, an online store that offers premium luxury items at affordable costs.
Rogers is one of the rising luxury brand owners in the U.S. and is on a mission to create a fashion empire by working hard to build her brand and expand her reach. She has no plans to stop until she's on top of the fashion world.
Rogers' journey to building an empire
Before being a full-time business owner, Rogers worked as a server and struggled to make ends meet at the age of 23. She moved from Houston to L.A. with a dollar and a dream. She was barely scraping by, with nothing but determination to find ways to provide for herself.
After some time, she won a songwriting contract but quickly realized that the business side of the music industry was not for her. She found it restrictive and the deadlines were incredibly demanding. That led her to make the decision to shift gears and start her own business.
"After I discovered my hate for the music industry, I decided to start my own business, and I've been an entrepreneur for 8 years and counting," Rogers recalls.
With no prior experience, Rogers began her path to entrepreneurship, and she was determined to make it work. She created a small online store, and the first products she sold were mouth grills that protect and whiten the teeth. From here, her business quickly took off, and within a year, Rogers was making millions of dollars in sales.
"Over the span of 8 years, I've gained about 35,000 customers. There's no denying that running a business is hard work. But it can also be immensely rewarding, both personally and financially. If you're prepared to put in the hours and make the sacrifices, you can reap the rewards of being your own boss and build something special," says Rogers.
One thing that made her business successful is her dedication to providing fashion brands that are accessible to everyone.
"I want to change the way people think about fashion and make it something that everyone can enjoy. I want to make a difference in the world of fashion and leave my mark on the industry," Rogers adds.
Managing to make it to the top
Rogers believes that businesses must constantly adapt to changing markets and customer needs to survive and thrive.
Apart from her designer clothes and mouth grills, Rogers will also be adding a unique, stylish, pyramid purse that will surely make everyone else go "wow!" with its intricate stitching, captivating form, and sleek design.
"When you are in business, there's no guarantee of success, and even the most hard-working and talented entrepreneurs can sometimes fail, but if you're willing to take the risk, the rewards can be life-changing," says Rogers.
For those aspiring to have their own businesses, Rogers adds, "So if you're thinking of starting a business, or you're already running one, remember that it won't be easy. But if you work hard and never give up, you could achieve something amazing."
Today, Rogers is one of the most successful online fashion retailers in the U.S. She is living proof that anyone can achieve their dreams with hard work and determination.
Visit EASE's official website to learn more about Christina Rogers and her fashion line.
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