Germany: Robo-Advisor Ginman Looks to Expand into Digital Assets

Ginman, a Germany-based Robo-advisor, is looking to expand into digital assets, according to a note from the firm. Ginman historically has focused on equities – more specifically, ETFs or exchange-traded funds.

As it seeks to add digital assets as an investment option, Ginman has added Markus Pertlwieser to its Advisory Board. Pertlwieser is described as an expert on Fintech as well as banking. As an advisor, he will support the management of Ginmon in significantly promoting the expansion of the digital asset manager’s business relationships with banks, fund providers, and insurance companies.

Lars Reiner, CEO and founder of Ginmon, commented on the new objective:

“We are very pleased that in Markus Pertlwieser we have been able to gain an experienced strategist with extensive know-how in digital business models as an advisor. Markus has an excellent network in the financial industry and has already initiated many successful partnerships between Fintechs, banks, and insurance companies. His experience will help us a lot on the way to our goal of making Ginmon’s technology platform the No. 1 for digital wealth management in Germany.”

Until the end of 2022, Pertlwieser was CEO of Penta, a neo-bank for SMEs and freelancers based in Berlin. Prior to Penta, he worked in various management positions for Deutsche Bank from 2008 to 2020, most recently as a member of the Management Board of the private and commercial bank and as Chief Digital Officer.

Pertlwieser began his career at McKinsey’s management consultancy, where he worked in strategy consulting for banks and insurance companies from 2001 to 2008. Pertlwieser said of his move to the Ginmon Advisory Board:

“I am convinced that digital asset management will fully exploit its market potential in the coming years. It is an easy-to-understand and powerful investment vehicle for customers for the popular ETFs. And traditional and digital financial service providers can use it to contribute their market access and customer understanding. The financial service providers that stand out from the market with the best technology and the smartest investment system will have the greatest success.”

Founded in 2015, Ginman reports over €300 million in assets under management. Ginman plans to white-label its products to other financial services firms. The digital asset rollout is planned for 2023, but Ginman did not disclose the extent or type of digital assets planned for its platform.