Fire TV takes on Roku with great Black Friday deals. » Brinkwire

Fire TV takes on Roku with great Black Friday deals.

AMAZON has slashed pricing on its popular Fire TV devices, putting the pressure on Roku.

Roku lowered the price of its entire line of streaming devices — with reductions running for nearly a month, beginning November 8 and finishing after Black Friday. At the time, Amazon’s competitor Fire TV line was still selling at full RRP, meaning users would pay twice as much for a 4K-enabled Fire TV device as they would for a 4K-enabled Roku streaming device. As a result, we had no reservations in recommending Roku over Fire TV. But that’s no longer the case. Amazon has done the same, practically matching Roku’s prices.

The Stick Lite is the device to acquire if you’re searching for the lowest option to obtain the Fire TV experience. This entry-level Fire TV device, which costs £29.99, gives you access to Prime Video, as well as Netflix, Disney(plus), Apple TV(plus), Shudder, BBC iPlayer, ITV Hub, and other services.

Streaming Resolution: 1080p HD | HDR Support: No | Voice Control: Yes | Alexa Remote Control: No

Do you need a little extra speed? The newly introduced Fire TV Stick 4K Max is all about power if you’re ready to spend a little more. The Amazon Fire TV Stick Max is described as the company’s “most powerful streaming stick,” with Amazon claiming that it is 40% more powerful than the Fire TV Stick 4K, with faster app starts and more fluid navigation.

Streaming Resolution: 4K Ultra HD | HDR Support: Yes | Voice Control: Yes | Alexa Remote Control: Yes

Are you looking for the greatest experience possible? The Fire TV Cube provides hands-free control over your entertainment and any other HDMI devices connected to your television in 4K with HDR compatibility. Never look for the remote again — Alexa, your chatty AI assistant, can play your favorite movies, monitor traffic, and get the most up-to-date forecasts and headlines. 4K Ultra HD streaming quality | HDR support: yes | Hands-Free Voice Control: yes | Alexa Remote Control: yes As a result, there’s little to distinguish these two competing streaming devices. For £24.99, you can acquire a lightweight HDMI dongle that can stream 4K Ultra HD, has voice commands, HDR compatibility, and separate apps for “Brinkwire Summary News.”